In June of 2010, the R.E.A.C.H. program implemented its first coordinated and comprehensive used uniform collection program in an effort to greatly scale-up the number of uniforms distributed around the world. The Rush registers over 37,000 soccer players of which approximately 12,000 are in the “travel” program. That equates to roughly 6,000 competitive girl soccer players and 6,000 competitive boy soccer players. Because of our partnership with adidas and Soccer.com, “travel” soccer players are required to purchase new kits (two jerseys, two shorts, and two socks) every two years.
When the uniform is ordered and distributed to the players, the player has the option to bring in his/her used uniform kit for a $20.00 credit
. We will collect approximately 4,500 used uniform kits. Over ten years, that table represents 45,000 uniforms distributed throughout the world!
The impact both from a humanitarian side and marketing side is staggering. This does not include additional pieces of soccer equipment such as balls, shin guards, warm up jackets and pants, etc. estimated at 300,000 pieces. If handled properly, the 45,000 target could easily be tripled for a total of 135,000 uniforms distributed to children.